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OUR MISSION | OUR
TEAM | BRAND EXPERIENCE
Our Team:
Ciri Fenzel, Founder & President
As
BREATHE’s Founder and Principal Consultant,
Ciri Fenzel has over 15 years of traditional marketing,
brand planning and retail strategy experience with
Fortune 100 companies. She has worked extensively with
admired and trusted brands that include: Reebok,
Hanes, Hanes Her Way, Champion, Wrangler, Journeys,
Riders by the Makers of Lee, Chic, Gitano, Rustler,
Bestform, Curvation, VF Corporation, Just for Feet,
Wal-Mart, Kmart, Target, Belk, Stroller Strides and
Rack Room Shoes.
Ciri is a recognized expert in numerous marketing disciplines. Her expertise in marketing at retail includes athlete and celebrity appearances, sales associate incentive contests, in-store trial promotions, satellite broadcasting, volume producing events and pallets. Ciri's extensive experience in planning, organizing, and implementing athlete appearances and large scale national events have included the installation of countless concept shops and Superbowl events.
As a Senior Manager for
VF Jeanswear, Ciri was responsible for all in-store
marketing activities relating to the Wrangler, Timbercreek,
Rustler, Riders, Chic, and Gitano brands. Her
extensive experience in managing retail presence with
mass retailers like Wal-Mart, Target, Kmart,
Shopco and Zellers influenced
her to improve and quantify this little-known medium.
Ciri
began her career at Reebok International Ltd., dramatically
influencing the brand’s
presence at national retailers through the use of P-O-P,
concept shops, sales associate incentives, large scale
events and grassroot promotions.
Ciri was
Director of Marketing for the second largest footwear
retailer at the time, Just for Feet. She
also worked for Long Haymes Carr, where
she played a strategic role in maintaining and securing
new creative and media buying accounts.
Ciri has a Bachelors
of Science degree in Apparel Marketing and Merchandising
from the University of North Carolina at Greensboro. She
currently lives in Washington, D.C. with her husband
and three children.
BREATHE inspired customers™
With little time to
spare, consumers are making it clear that they want the
shopping experience in-store simplified. BREATHE
has organized a growing panel of customers that are ready
and willing to provide feedback. Used for
online creative screenings of P-O-P advertising designs,
quick surveys, or mini focus groups — this bank
of customers hold a wealth of information that is available
to BREATHE clients on an as-needed basis.
BREATHE
Alliance
The BREATHE Alliance
includes seasoned business, agency and entrepreneurial
leaders. We
select dedicated, hardworking individuals with broad
experience base and proven track record across the marketing
spectrum to provide expertise and advice to BREATHE management
and clients.
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