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BREATHE } Translating Brand Communication to Solutions at Retail.

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OUR MISSION | OUR TEAM | BRAND EXPERIENCE

 

Our Team:

 

Ciri Fenzel, Founder & President

As BREATHE’s Founder and Principal Consultant, Ciri Fenzel has over 15 years of traditional marketing, brand planning and retail strategy experience with Fortune 100 companies. She has worked extensively with admired and trusted brands that include: Reebok, Hanes, Hanes Her Way, Champion, Wrangler, Journeys, Riders by the Makers of Lee, Chic, Gitano, Rustler, Bestform, Curvation, VF Corporation, Just for Feet, Wal-Mart, Kmart, Target, Belk, Stroller Strides and Rack Room Shoes.  

Ciri is a recognized expert in numerous marketing disciplines.  Her expertise in marketing at retail includes athlete and celebrity appearances, sales associate incentive contests, in-store trial promotions, satellite broadcasting, volume producing events and pallets.  Ciri's extensive experience in planning, organizing, and implementing athlete appearances and large scale national events have included the installation of countless concept shops and Superbowl events.

 

As a Senior Manager for VF Jeanswear, Ciri was responsible for all in-store marketing activities relating to the Wrangler, Timbercreek, Rustler, Riders, Chic, and Gitano brands. Her extensive experience in managing retail presence with mass retailers like Wal-Mart, Target, Kmart, Shopco and Zellers influenced her to improve and quantify this little-known medium.

 

Ciri began her career at Reebok International Ltd., dramatically influencing the brand’s presence at national retailers through the use of P-O-P, concept shops, sales associate incentives, large scale events and grassroot promotions.  

 

Ciri was Director of Marketing for the second largest footwear retailer at the time, Just for Feet. She also worked for Long Haymes Carr, where she played a strategic role in maintaining and securing new creative and media buying accounts.

Ciri has a Bachelors of Science degree in Apparel Marketing and Merchandising from the University of North Carolina at Greensboro. She currently lives in Washington, D.C. with her husband and three children.

BREATHE inspired customers™
With little time to spare, consumers are making it clear that they want the shopping experience in-store simplified.  BREATHE has organized a growing panel of customers that are ready and willing to provide feedback. Used for online creative screenings of P-O-P advertising designs, quick surveys, or mini focus groups — this bank of customers hold a wealth of information that is available to BREATHE clients on an as-needed basis.   

BREATHE Alliance
The BREATHE Alliance includes seasoned business, agency and entrepreneurial leaders. We select dedicated, hardworking individuals with broad experience base and proven track record across the marketing spectrum to provide expertise and advice to BREATHE management and clients.

 

 

 

 

 

 

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