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OUR SYSTEMS | IN-STORE
INTEL | INSPIRED
THINKING |
INSPIRED
CUSTOMERS | MARKETING MOM 2 MOM
In Store Intel:
Communication Audit
A communication audit is a
detailed review of your product’s presentation at
retail. We recommend
that communication audits be used to assess your brand
and your competitors in order to have an accurate perspective
of the retail environment. The audit will assess
the stores category communication along with your brand
signage, packaging and ticketing. The final report will
outline strengths, weaknesses, opportunities and threats
to your efforts at retail. Communication audits should
be done annually as preparation for new POP and ticketing
designs.
Compliancy Assessment
Faced with a saturated schedule and
an overwhelming number of tasks to accomplish daily,
store managers rarely find the time to place POP signage
on the floor. With
so much money invested in POP materials, placement of
POP must be tracked and presented to retailers so vendors
can enforce placement. Our compliancy assessment
is the way to gather information to build your case and
make needed change. Audits are conducted across
multiple stores, across multiple markets by the same
selected team allowing for minimal discrepancies and
quick easily understood assessments.
Competitive Analysis
Our competitive analysis hones in
on your brands direct competitor at retail and picks
apart every aspect of their product and/or brand at retail. We combine
the communication audit, compliancy audit, category mapping
and SWOT analysis to provide you with a 360 degree of
where your competition is today, and where we think they
are headed. The results of this analysis will round
out your retail marketing planning process.
Store Snapshots™
Real-time images of your brand, category and
trade channel. Use this service to stay on top
of what your brand and your competitors look like at
retail. Receive insight for one retailer or
multiple retailers, one rooftop or multiple rooftops,
one market or multiple markets; all without ever leaving
your desk.
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