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Title:
VF Jeanswear POS Compliancy Audit at Wal-Mart
Background:
VF Jeanswear, the apparel manufacturer
behind such brands as Wrangler, and Riders by the Makers
or Lee spends thousands of dollars on point of sale
materials to highlight their products at Wal-Mart. Recent
changes in distribution left VF questioning compliancy
of POS placement at the store level.
Business Challenge:
Historically VF has designed and printed
all POS for its’ brands sold at Wal-Mart. Signs were shipped
direct to stores from VF. Additional or replacement
POS was available by calling a 1-800 number. As
of third quarter 2003, Wal-Mart required that vendors
design signage, but that signs be printed and distributed
to stores through Wal-Mart corporate. Execution
of signage in Wal-Mart stores has suffered due to this
change.
Business Solution:
BREATHE worked closely with VF’s marketing team
to determine audit objectives and methodology. Sixty
seven stores across the country were audited within a
one week time period to:
- Determine whether VF Jeanswear
signage initiatives were implemented in Wal-Mart
stores for BTS 2004:
- Observe whether Rollback signs were used consistently
to sign the appropriate products.
- Determine signage execution strengths, weaknesses,
opportunities and threats.
- Provide recommendation for improvement of execution
of future signage initiatives at Wal-Mart.
Result:
In two weeks BREATHE provided VF Jeanswear
with a full report on how their POS materials were being
displayed in a statistically sound, easily understood
and integrated format. VF used this information to address
compliancy with their retailers enabling improvements
with future POS rollouts.
Title:
Wrangler Home Retail Launch - Coming Soon!
Background:
Business Challenge:
Business
Solution:
Result:
Title:
Riders by the Makers of Lee Brand Video - Coming Soon!
Background:
Business Challenge:
Business
Solution:
Result:
Title:
Rustler Shoe Box for Payless - Coming Soon!
Background:
Business Challenge:
Business
Solution:
Result:
Title:
Bestform Sport Retail Presentation at Wal-Mart - Coming Soon!
Background:
Business Challenge:
Business
Solution:
Result:
Title:
VF Intimates Retail Prototype Presentation
for KMart - Coming Soon!
Background:
Business
Challenge:
Business Solution:
Result:
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